October 26, 2018
LEXUS BEHIND SA’S MOST FASHIONABLE EVENT
• Lexus SA celebrates gentlemen in fashion
• Proudly partners with GQ Best Dressed Men of the Year Awards 2018
South Africa’s most stylish event on the social calendar, GQ's Best Dressed Men of the Year Awards, now in its 13th year, will take place this Saturday at Johannesburg’s Mall of Africa. Lexus is proud to be associated with this prestigious fashion event as the exclusive luxury auto marketing partner.
There’s a common link between people’s love for fashion and their love for cars, engines, design and craftsmanship which Lexus masters very well.
The emotional designs and high-performance models launched by Lexus in the last few years have prefaced a new chapter for the brand. Lexus is all about creating luxury cars and amazing experiences. True to its tagline- ‘Experience Amazing’ - Lexus delivers a strong, unified message and signals the brand’s progressive shift in a lifestyle direction.
“The two key words are EXPERIENCE – which relates to the design and engineering ingenuity of Lexus vehicles – and AMAZING, which relates to the impressions we would like our customers to feel behind the wheel,” says Glenn Crompton, Vice-President of Marketing and Sales at Lexus South Africa.
Lexus is evolving with consumer tastes in luxury. Not only does it deliver designs with high visual impact, Lexus also develops ground-breaking engineering and technology.
About GQ Best Dressed Men of the Year Awards
The GQ Best Dressed Men of the Year awards celebrate the best in men's style. This Saturday, GQ will host SA's most influential and stylish people, and will unveil the Top 10 Best Dressed Men of 2018. Winners will be selected by a panel of judges consisting of GQ's editorial team, past winners as well as local influencers. Lexus’ first partnership with the awards was in 2016.